Muskaan Makeup

​

Muskaan is an eco-friendly and cruelty-free line of lipsticks with an important mission. While the brand focuses on high industry standards for its clean beauty products, the start-up also donates a portion of their proceeds to charity. Muskaan needed a verbal identity that would communicate its purpose, express its vision, and give customers a reason to smile. 

 

Within the Muskaan project I helped craft a messaging platform, online web presence, product descriptions, and marketing materials that stayed true to the heartfelt company.